This project aims to evaluate how different clean energy policy options affect prospective voters of different political parties. The research will look into which communities respond positively to clean energy policy and who they trust to deliver it.
The project will focus on three key areas of public response to clean energy policy and how different parts of the public will respond to them:
- How we pay for clean energy costs and who benefits from clean energy policy
- Who and how current energy policy is being communicated, and what is needed for energy messages to land differently
- Can we better target clean energy policy in communities who may not have felt the benefit to date?
Research in this project will take many forms, including using geodemographic matching methods to show the impacts of policy across different areas of society, and relational interviews with people representative of a diverse public. It will also run experiments on preferences for different policy options with voters currently considering parties standing on anti net zero platforms. The project will work closely with the
Public Engagement Observatory.
