Published 28 July 2025

In this episode, Rob Gross talks to UKERC and University of Strathclyde researcher Callum MacIver about the Government’s recent decision not to proceed with zonal pricing.

Rob and Callum discuss what zonal pricing would have entailed, the background on why it was proposed, why the Government decided not to proceed with the pricing plan, and what their focus should be after deciding to reject the decision.

Listen and download the podcast.

Find out more about our research into zonal pricing.