Ian J. Bateman OBE, FRSA, FRSB, is Professor of Environmental Economics and Director of the Land, Environment, Economics and Policy Institute (LEEP) at the University of Exeter, UK. LEEP incorporates the Centre for Social and Economic Research on the Global Environment (CSERGE) and the Centre for Rural Policy Research (CRPR). Ian holds a Royal Society Wolfson Research Merit award and is a Member of the Defra Science Advisory Council, the UK Joint Nature Conservation Committee, the Natural Capital Committee reporting to The UK Chancellor of the Exchequer and the NERC Strategic Programme Advisory Group. He is lead economist for the UK ESRC Nexus Network and led the economics team for the UK National Ecosystem Assessment (UK-NEA) and the NERC Valuing Nature Network bringing together business and policy decision makers with research experts to examine natural environment and economic issues.