Dr William Smith is a Research Associate at the School of Psychology, Cardiff University. Will graduated with a PhD in Psychology from the University of Nottingham in 2022. He specializes in mixed methods exploratory research, with a focus on quantitative surveying and psychometrics. Since 2022 he has been working at Cardiff University on a project exploring the attitudes of the British public towards several emerging decarbonised heating technologies, and the transition to heat decarbonisation more generally.